Privacy Paradox – Something to Hide

Featured image by Stefan Steinbauer

About the episode

Manoush gets started by taking a dive into the psychological and philosophical sides of privacy. They cover a story where someone’s partner, who had recently passed away, had a photo of them in the morgue appear in the Google search results for their name. It did get taken down, but what the heck!?

What about those who tell you, “I don’t care about this privacy stuff, I don’t have anything to hide”? I know quite a few people that parrot this time and time again. It is not

Apply Magic Sauce

The task for today’s challenge is to use this tool called Apply Magic Sauce, developed by researchers at Cambridge. The episode doesn’t say much more about the researchers, but I now wonder how this is related to the spin off for psychological profiling, Cambridge Analytica.

Connect with Facebook Results: prediction failed. I’ll try this again some other time I guess. (update: I tried this before the news broke about Cambridge Analytica and the Facebook data leak. One thing I’m wondering now that I hope Note to Self picks up on is if today’s task has exposed use to more harm than good).

Connect with Twitter Results: ok well, I don’t think I gave Twitter my birthday and they nailed my current age. They gave me an exact guess as well as “Your digital footprint suggests that your online behaviour resembles that of a 30-39 years old”.

Next up is my psychological Gender, “Your digital footprint is fairly androgynous; it suggests you’re probably Male but you don’t repress your feminine side.”

Apply magic cause then gives you “the big 5” breakdown. So they give a statement about the category then based on your digital footprint, they describe what they might derive from it.

  • Openness to experience describes a dimension of personality that distinguishes imaginative, creative people from down-to-earth, conventional people.
  • Conscientiousness concerns the way in which we control, regulate, and direct our impulses.
  • Extraversion is marked by pronounced engagement with the external world, versus being comfortable with your own company.
  • Agreeableness reflects individual differences in concern with cooperation and social harmony.
  • Neuroticism refers to the tendency to experience negative emotions.

Somehow after all of that they give you a leadership potential score:

  • Leadership potential, apparently 49%, but it doesn’t really explain what that means.

Finally, based on what they scrape from your social media account they assign you a Jungian Personality Type: Introverted iNtuitive Thinking Judging.

I do wonder how running this test with my twitter account would compare to my facebook account and/or a selection of emails. It would be interesting to see if you could get results for each separately and then a combined score.


Onto the next challenge…


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.